Paid search places your advertising in front of potential customers who are searching for businesses like yours.
It is, bar none, the most effective paid media channel available to you as a business. This is because it is a demand driven channel which is highly targetable at all stages in the customer journey, across all devices.
As Google Adwords and other search engines earn the majority of their revenue through paid search advertising they have prioritised paid search results in terms of position and detail on their results pages. This has consistently grown the number of paid search clicks year after year for savvy advertisers.
Pay per click advertising must now be an integral part of your marketing mix as it delivers relevant, valuable visitors to your site on a pay per click basis.
As certified Google partners we create and manage efficient and purposeful campaigns that align to your business objectives, targeting users at different stages of the sales funnel, which helps you win in the market and generate revenue.
It's a channel that entire businesses are built on, but without the correct strategy, execution and ongoing optimisation it will, without doubt, waste money.
Our reporting ensures that you understand what your investment is driving. We schedule monthly calls and deliver customised weekly, monthly and quarterly reports.
Getting the most out of your paid search channels is more than just setting a few ads live. When it comes to your marketing funnel, paid search forms a very important function, and very few businesses find that search isn't a major part of their strategy.
We consult, plan, execute and measure and report on your campaigns, giving you complete insight into where every marketing dollar you spend is going, and how it is working for your business.
If there is one thing we are known for amongst our clients, it is our open, and transparent approach to your reporting and performance. We know each paid search platform inside out and can recommend the best strategy for your business.
Sometimes getting a health check on your paid search accounts is an important step to improving it's performance. With every new account we take on, we conduct a paid search audit of the account in order to understand where areas for improvement might be, as well as where there may be budget wastage. By conducting a thorough audit of your channels, we can be sure that we are streamlining all your activity and giving you the best possible chance to improve your ROI.
One of the oldest marketing challenges has always been what return an ad is driving. With paid search, however, everything is measurable. Part of our process is working with various conversion points on your website, and combining this with performance metrics to inform all the optimisation tasks we make across your account. Setting measurable KPIs is always the first step, and we work closely with you at the start of any campaigns to ensure that your business objectives align with the paid search KPIs.
There is no such thing as 'set it and forget it' in the world of PPC. Ongoing optimisation is an important part of maximising your return on investment. We are actively involved in your account on a daily basis to extract every ounce of performance out of your paid search channels. We don't work to a one size fits all approach, and we provide a bespoke service to each client.
We're always excited to talk to people about their online channels. Drop us a line below and we can chat.