Google Analytics Management
Ensure you are tracking every part of your online presence from click to sale.
GOOGLE ANALYTICS SETUP
Google Analytics is a powerful and helpful tool when it’s set up correctly, when it’s not, it can be your worst enemy. A technically correct implementation is vital to ensure your data is accurate and you’re not under any erroneous assumptions, good or bad. Our expertise in this area will ensure you can believe what you’re seeing.
TRACKING YOUR OBJECTIVES
Once you’re happy your data is accurate, tracking KPIs that align with your business objectives becomes your next priority. For example; if your website is a lead generation tool it’s important to place event tracking on your forms and content; if you have a web store you’ll need e-commerce tracking set up for store conversions and revenue. We use it ourselves and we love the data.
YOU WILL BE WORKING WITH AN ACCOUNT TEAM THAT HAS OVER 40 YEARS COMBINED EXPERIENCE IN DIGITAL MEDIA, HAVING WORKED ON ACCOUNTS FROM FORTUNE 500 COMPANIES TO SCALING STARTUPS.
You’re set up and tracking the right data for your business objectives. You’re seeing data come through… lots and lots of data. Google Analytics is vast in its capability, but without expertise and practice, it’s difficult to get the results you want.
We will work with stakeholders within your business find out what data is the valuable to them. Using custom segmentation we can present meaningful and insightful reports.
INFORMATION AT A GLANCE
Rather than circulating eye straining data we can configure Google Analytics’ top layer visualisation tools to display your KPIs in beautiful ‘at a glance’ dashboards that you’ll be proud to ping around the business.
Does your CMO not have time to read all the gobbledygook that you value as essential data? So give it to them in pretty graph form so they can consume it as fast as you eat your morning scone.