Too often we forget the purpose of our online properties. We become focused on digital rather than commercial metrics. Ultimately your website has to convert, whatever that means to you, be it ecommerce sales, contact form completions or calls to your business.
Our conversion optimisation methodology is focused on starting to turn your website visitors into leads and sales. The key to doing this is by understanding their experience when they’re on your site, what they are doing and additionally why they are not doing what you want them.
When we begin conversion rate optimisation project, we start by auditing at all your web properties. Our initial starting point is investigating what data your onsite analytics tool is capturing.
Our first step is always to identify and understand your goals and objectives. We work with you to build out a user flow that leads potential customers into a sale, and analyse your existing traffic to understand where your user funnel might be leaking. The end goal is to turn anaonymous site visitors into engaged, happy customers.
We don't like to focus just on the how, but also on the why. Getting an in-depth undertanding of exactly why visitors convert, and even more importantly, why they don't.
We make use of some of the latest technologies in A/B & multivariate testing, heatmapping, scroll reach and eye tracking to run a series of multivariate and user experience tests specifically designed to understand the story of your website visitors. Identifying the common online user journeys on your site, including the main drop off point of site visitors.
We take these learning to to implement fixes to ensure that your website is configured to the common behaviours to your site visitors , ensuring they remain in your sales funnel all the way through to conversion.
A conversion is a measurement of an action taken by a visitor to your website or app. The specifics of what constitutes a conversion can vary from downloads to form completions, test drives but identifying these key points of engagement are key as it is from here that a strategy can be built around testing to optimise for these actions.
Things don’t always turn out the way we think they might. Any strategy, landing page, device that looks great on the whiteboard may not work out in practice as we initially expect. This is a positive! As it means we are in a position to observe, analyse and make changes. Conversion optimisation is course correction at its root level and enables us to be in a position of constant engagement with our customer experience and adjustment to optimise the interactions our customers have with our websites.
The output of a consistent conversion optimisation plan is not only a reduction in potential customer drop off from contact forms and shopping cart. It also is a strong indicator of the likelyhood of customer re-engagement and customer advocacy. Planning, testing, measurement of how users convert on your website all equate to real world customer and financial gain for your business.
We're always excited to talk to people about their online channels. Drop us a line below and we can chat.