Your data will inform your most successful business decisions. Peace of mind around your web analytics data is a must and the ability to gain actionable insights quickly will give you the edge over your competition and delight your customers.
We work with you to implement analytics that enable you to look beyond clicks, bounce rates and events on your website or app and turn these actions into a meaningful narrative that enable you to make the right decisions for your business.
There are always competing demands for attention, budget, resource and demands for the right answers as regards choices to make in both the short and the long term. We believe that actionable data is the best guardian against cognitive bias, intuition and reactive choices. Comprehensive instance of analytics is the foundation of information decision making, long term strategic gains and achieving commercial success through the channel.
We talk a lot about funnel marketing, building integrated campaigns that reach your audience at all parts of the sales funnel. The bedrock to these activities is measurement, trusting that your marketing spend is bringing a return on investment and being able to see which channels and journeys that your customers are taking on their path to conversion. Your analytics underpins this entire process, allowing you to make informed decisions about your marketing activities.
Google Analytics is a powerful and helpful tool when it’s set up correctly, when it’s not, it can be your worst enemy. A technically correct implementation is vital to ensure your data is accurate and you’re not under any erroneous assumptions, good or bad. Our expertise in this area will ensure you can believe what you’re seeing.
Once you’re happy your data is accurate, tracking KPIs that align with your business objectives becomes your next priority. For example; if your website is a lead generation tool it’s important to place event tracking on your forms and content; if you have a web store you’ll need e-commerce tracking set up for store conversions and revenue. We use it ourselves and we love the data.
You’re set up and tracking the right data for your business objectives. You’re seeing data come through… lots and lots of data. Google Analytics is vast in its capability, but without expertise and practice, it’s difficult to get the results you want. We will work with stakeholders within your business find out what data is the valuable to them. Using custom segmentation we can present meaningful and insightful reports.
We're always excited to talk to people about their online channels. Drop us a line below and we can chat.