Case Study – Travelport Digital

Seeding and Harvesting Global Demand for ‘Fusion’ – A Content Distribution Strategy

Travelport Digital required a distribution strategy that would amplify their content reach to a niche audience, driving brand awareness and lead generation.

We developed a full-funnel paid media strategy that would ensure users would have a complete and comprehensive journey, learning more about the brand and its products across multiple, layered touch-points.

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Travelport Digital are the world’s largest, dedicated mobile travel technology provider, working with travel brands on their mobile strategy since 2007.

They required a distribution strategy that would amplify their content reach to a niche audience, driving brand awareness and lead generation.

site-quote

“Content development is an integral part of our marketing strategy at Travelport Digital – we’ve worked very closely with Imperic Media to support this through full funnel paid media support and have been impressed by the results.”

Eric Booth, Product Marketing Manager, Travelport Digital.

The Results

Download the case study to see the approach we took to drive these results

Leads

+91%

Cost per Lead

-446%

Return on Ad Spend

+431%

In 2018 this campaign won first place at the Content Marketing Awards for ‘Best Content Distribution Strategy’.