Case Study – Travelport Digital
Seeding and Harvesting Global Demand for ‘Fusion’ – A Content Distribution Strategy
Travelport Digital required a distribution strategy that would amplify their content reach to a niche audience, driving brand awareness and lead generation.
We developed a full-funnel paid media strategy that would ensure users would have a complete and comprehensive journey, learning more about the brand and its products across multiple, layered touch-points.
Travelport Digital are the world’s largest, dedicated mobile travel technology provider, working with travel brands on their mobile strategy since 2007.
They required a distribution strategy that would amplify their content reach to a niche audience, driving brand awareness and lead generation.
“Content development is an integral part of our marketing strategy at Travelport Digital – we’ve worked very closely with Imperic Media to support this through full funnel paid media support and have been impressed by the results.”
Eric Booth, Product Marketing Manager, Travelport Digital.