Podcast Sponsorship As Part Of Your Media Plan

This is the first in a planned series of posts exploring the place for podcasts within Digital Marketing budgeting. Podcast advertising spend overall is small, really small! Especially in comparison to the more established channels of PPC and Display advertising, but it is growing. Estimates by Bridge Ratings put the size of the industry at […]

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How to Find Blog Topics to Write About

This is a question we get asked all the time, and we know exactly how you feel. Sometimes it feels like you’ve written everything you can on a topic, sometimes you’re not sure what your customers are reading, sometimes you just don’t have any inspiration. We’ve all been there, and so we decided to put […]

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How To Make Great Landing Pages

We’ve all come across a landing page at some point in our internet browsing, and whilst we all see them fairly often, it is a lot more difficult to get it right than you might imagine. Here at The Imperic Media we have made plenty landing pages and microsites and have seen what performs well […]

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