How to Best Distribute B2B Content with Paid Media

Here at Imperic Media we recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that strategy, including multiple helpful tools that are ready to use. While distributing Travelport Digital’s carefully-crafted content, we found ourselves relying on […]

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LinkedIn vs Facebook: Which Is Better for B2B Paid Media?

Imperic Media recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that strategy, including multiple helpful tools that are ready to use. While distributing Travelport Digital’s thoughtful content, we faced the choice of platforms on which […]

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The 5 Pillars Of Perpetual Demand

The greatest catalyst for change in marketing is a quiet sales floor, and the effect this silence has on a business is infectious. Projects are dropped and it’s all hands to the pumps to push prospects through the pipes and generate revenue. The issue is that the change in performance is fleeting, and marketing teams […]

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