Imperic Media and Travelport Digital at the Irish Content Marketing Awards

Imperic Media and Travelport Digital Win At The Irish Content Marketing Awards

We’re excited to have won ‘Best Content Distribution Strategy’ on behalf of our client Travelport Digital at the inaugural Irish Content Marketing Awards.

The awards recognise achievements in leveraging content marketing to drive business and organisational success. Submissions from marketing agencies, retailers, telecoms, banking, travel and more, were judged by a panel of leading Irish and international marketing practitioners, academics and specialists.

Our submission highlighted how supporting content marketing with a full-funnel paid media strategy, that is based on user’s content interactions, we achieved global reach and engagement.

Paul Donnelly, Performance Marketing Director with Imperic Media, explains the submission; “Full-Funnel marketing is essentially about putting the right message in front of the right person at the right time throughout their sales journey.

Part of our submission illustrated how we reached the TOFU audience with broad messages, then communicated solutions to the MOFU audience, and finally offered a compelling proposition to the BOFU audience.

Paul continued “This approach is a more cost-effective way of marketing, as customer conversion rates increase due to positive engagement throughout the process. We backed-up our strategy with commercial results, demonstrating the value of a full-funnel approach to customer acquisition.”

Speaking on behalf of the event organisers, Kevin O’Driscoll of Business River said the judging panel commended the entry for its “professionalism and quality service in distributing content to various audiences at specific times.”

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